FCA Stops HTX’s Crypto Promotions

The FCA has secured undertakings in the High Court from Huobi Global S.A., the company behind crypto exchange HTX (formerly Huobi), that it will not knowingly communicate unlawful financial promotions to UK consumers, including through its website, apps and social media. The undertakings run until October 2031.

The FCA began proceedings in October 2025 after HTX repeatedly failed to engage, in what the regulator described as its first enforcement action against a crypto firm for illegally marketing to UK consumers. HTX has since withdrawn from the UK: deposits and new UK registrations are blocked and it has committed not to target UK consumers. The settlement terms are confidential and involve no admission of liability.

The FCA’s executive director of enforcement, Steve Smart, said being based overseas does not put crypto firms beyond the reach of UK law. Consumers are reminded to check firms on the FCA Firm Checker and that cryptoassets remain high risk.

Article Credit: https://www.fca.org.uk/news/press-releases/fca-stops-htxs-crypto-promotions